Liv Doll by Spin Master Research Paper Example | Topics and Well Written Essays - 1000 words

Liv Doll by Spin Master - Research Paper Example Because of the special features using electronic components, Liv Dolls caught the attention of the teenagers all over the world. This paper briefly analyses the macro-environmental variables like; Political and legal, Economic, Social and cultural, and Technological factors  of Spin Master through the marketing perspectives of Liv Dolls. Global economic conditions are not so good at present which is not a good sign for the Liv Dolls of Spin Masters. People forced to cut down their expenditure on non-productive goods in order to streamline their family budget in the right track, especially in the dipping economic conditions. In other words, the toy market is facing stiff problems at present which is not a good sign for Spin master’s product, Live Doll. â€Å"Liv dolls are in stores now and retail for $19.99 and accessory items range from $5.49 to $19.99† (Spin Master Launches Liv Dolls, 2010). Spending 20 dollars for toy items was not a big thing earlier, but at present people forced to cut down even such small expenditures because of the recession problems. Spin Master says the girls are targeted at girls aged six to ten. The dolls include Daniela, Sophie, Katie, and Alexis. Spin Master says some features of the dolls include 14 points of movement, easy to change wigs, insert-able glass eyes, and detailed fashions. The Liv Dolls are adorable. They do have a passing resemblance to Bratz dolls because of the larger head size, but they don't look slutty like the Bratz dolls do (Spin Master Launches Liv Dolls, 2010) Spin Master completely redesigned the toy concept in the market. They succeeded in rewriting many of the traditional concepts about the designs and features of a toy, existing in the market.